Why Email Is Key For A Startup (Sponsor)

Taking the Long View with Your Small Business

We know that 20% of legitimate mail never reaches the inbox. That statistic begs the question: What’s the effect when a new user signs up for your service and the confirmation email never reaches the inbox, or what about the receipt you send after a customer purchases your service or product? Perhaps they move on to a competitor, never to return or maybe they call you and burn valuable support time. Whatever the case, it’s not a good experience.

SendGrid solves this problem by allowing you to outsource your Email infrastructure to SendGrid’s cloud service, where we work on getting your emails delivered around the clock. Integration with SendGrid takes less than 5 minutes and the benefits are enormous. In addition to leading the industry in deliverability with over 20 billion emails served, we offer robust analytics, email list management and powerful APIs.

For example, with our website or API you can track events as they happen in real time, such as clicks, opens, bounces, unsubscribes and spam reports to name a few. When an email bounces or you get a spam report, you now know it’s time to pick up the phone and re-connect with that customer. With our Parse API you can manipulate incoming email and provide a rich interactive email experience.

We know that in the end, you just want to work on your business and our goal is to help make that happen by providing support 24/7 along with great documentation and helpful user community.

To get started, head on over to SendGrid.com and get yourself a free account. You will have access to our APIs and be able to send 200 emails a day. If you are attending the 2011 Women 2.0 Startup Weekend, ping @SendGrid for a special deal when it comes time to go live, or shoot me an email at Elmer.Thomas@SendGrid.com.

If you decide that you would rather roll out your own solution, we have a few resources that can help you improve your deliverability:

About the guest blogger: Elmer Thomas is a Developer Evangelist at SendGrid. He works with developers at hackdays and conferences to further simplify the process of integrating with SendGrid’s APIs and to discover what new email challenges need to be conquered. When not on the road, he works on making life for developers using SendGrid frictionless.

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